Why shop VERO?

VERO Professionals was created with the working artist in mind. From the Latin word verus meaning 'real' or 'true', it is what encompasses an artist fully.

To build a career as a professional makeup artist requires more than just "makeup". It takes years of training and education to understand color theory, diverse skin and human anatomy, product and ingredient knowledge, sanitation and infection control, camera and lighting technology, and more. This also includes practicing your artistry, skill and technique. All while providing the most personalized service and experience for your client or talent.

To be a true makeup artist requires you to be fully present in the moment, utilizing one's mind, body, and soul.

At VERO, artists are celebrated for their passion and dedication to learn and grow throughout their career.

Seeking artistry brands from around the world, VERO provides the highest quality products and tools designed for a professional setting. These products are recognized as industry staples by artists because of their innovation and technology.

The VERO Promise:

Exclusivity – to prioritize artists’ needs and guarantee product availability when needed most
Inclusivity – to welcome all artists, from beginner to intermediate, in an open learning environment without judgement
Diversity – to provide a wide range of products and tools to suit every client or talent that sits in your chair, period.
Inspire – through product knowledge and brand innovations, to embrace new creative artistry and techniques while building a stronger community for the future generation of artists

“The truth will set you free.

Embrace it, Create it.” – VERO


Can’t find what you’re looking for? Let us know so we can order that special product you need, allowing you to spend more time creating, stress free.